What kind of guitar do you make for someone like Rick Nielsen of Cheap Trick, someone who has brought crunching, riffing, shout-along rock to arenas around the world for the past 25 years?

You make a completely versatile, over-the-top guitar with loads of personality, just like Rick. We started with a mahogany body, in an asymmetrical angular shape.

And you add not one, not two, not three, but six Kent Armstrong lipstick pickups, with a tone knob, volume knob, and switch for each.

You make it black to match Rick’s ever-present checkerboard motif, and bind it with hot pink. Add some pink dot inlays to the fretboard just for punch. And you finish it with chrome hardware to make it shine.

This guitar has nearly limitless tonal variations. It can go from twinkling brights to super dark tones instantly, which comes in handy if you’re playing a set that goes from anthemic rock to lovely ballad, as Rick often does.