Ginger, charismatic frontman of British hard rock outfit, The Wildhearts, says his First Act is "an absolutely brilliant guitar, it makes me feel like the luckiest guy in the world".

Known for his high-spirited stage antics and intense hard rock shows, Ginger wanted a guitar that would match his over-the-top personality and sound. His First Act custom has a large, alder body, graced with stars and stripes, that provides serious sustain and resonance.

Recently, Ginger has been performing with his new side project, Ginger and the Sonic Circus, and planning the formation of his new innovative record label, Round Records.