Newton, MA (March 25, 2003) - First Act Inc., the pioneer and leader in musical products and programs distributed in the mass merchant, toy and club channels, announced a major repositioning of their children's product line.
Fulfilling consumer need in view of continuing reports about the highly positive effect of music on children's academic and social skills, First Act's popular line of children's musical instruments (previously called First Act) has been repositioned as a child development line. Marketed under the new name and tag line, First Act DiscoveryT: Music Inspires LearningT, the packaging will adopt the white and blue color scheme of the teen/adult line to help ensure consistent brand identity.
"Our new positioning was inspired by consumer feedback," said Rob Egan, VP of Product Development & Marketing, "and offers retailers a tremendous benefit through increased brand recognition for better retail sell through. The consistency provided by moving all of our brands under the First Act umbrella also increases the likelihood that younger players who start with First Act DiscoveryT will stay with the brand as they mature."
About First Act:
First Act Inc., based in Boston, MA, is a premier musical products Company. First Act's entrepreneurs, musicians, and artisans develop superior musical instruments that are made to be heard and crafted to last.
First Act's Studio for Artists designs and builds custom guitars for professional musicians in a progressive, sophisticated in-house studio. First Act's Concert Series(tm) offers band students a comprehensive range of instrument choices while First Act's line for teens and adults includes a wide range of guitars, drums, hand percussion, and accessories. First Act's Discovery(tm) line of instruments gives young children a musical head start.