Newton, MA (December 17, 2003) - First Act Inc, a leading manufacturer of quality musical instruments, announced today that it has hired Jimmy Archey as Artist Relations Manager for First Act's Musical Endorsement Program. In his new role, Archey will be responsible for expanding the company's current endorsement program by attracting both mainstream national artists and independent musicians and promoting First Act's brand and message of bringing high quality instruments and musical opportunity to everyone.
Archey will be in charge of generating interest and raising the profile of First Act's in-house Studio for Artists with national and independent music scene professionals. First Act's Studio for Artists designs and creates custom-built, one-of-a-kind guitars in a state-of-the-art luthier studio and has created guitars for A-List artists.
Jimmy will be head of First Act's brand new New York City "Studio" showroom (slated to open in 2004) where professional musicians can play First Act instruments in an elegant, modern sound room. Other duties will include, trade press activity, trade show participation, marketing initiatives, celebrity interviews, concert engagements, and media releases and articles.
Prior to joining First Act, Archey spent 13 years with Gibson Guitars in their New York City office, most recently in the position of Entertainment Relations Manager. Archey has a degree in Recording and Sound Technology and has worked closely with professional musical artists in the recording arena as an audio technician.
"Jimmy brings a wealth of musical community knowledge and strong global entertainer relationships to First Act," said Mark Izen, First Act president and CEO. "His vision for the First Act Artist Relations Program is exciting and we're delighted to have him on board."
About First Act:
First Act Inc., based in Boston, MA, is a premier musical products Company. First Act's entrepreneurs, musicians, and artisans develop superior musical instruments that are made to be heard and crafted to last.
First Act's Studio for Artists designs and builds custom guitars for professional musicians in a progressive, sophisticated in-house studio. First Act's Concert Series(tm) offers band students a comprehensive range of instrument choices while First Act's line for teens and adults includes a wide range of guitars, drums, hand percussion, and accessories. First Act's Discovery(tm) line of instruments gives young children a musical head start.