Boston, MA—First Act Inc., a leader in musical instruments, has acquired Torontobased V-Stack, one of the industry’s top effects pedal companies—to be called V-Stack by First Act. V-Stack is known for precise replication of vintage amplifier sounds.
V-Stack’s innovative approach is based on analog technology, giving musicians the tone, versatility and sound of vintage amplifiers. “I admit to being amazed by these pedals,” said Guitar One magazine’s Michael Ross in a recent review. “The tone rivaled any other simulator—hardware or software— that I have ever used.”
First Act’s Chairman of the Board, Bernard Chiu said, “This acquisition is a part of a bigger strategy for First Act. Our strategy is to become the name associated with all levels of players—from professionals to amateurs,” he said. “We have had great success in many areas of our business judging from consumer reaction at the retail level right up to the professional musicians using our guitars each night on stage.”
Mark Izen, President & CEO of First Act said, “Partnering with V-Stack was obvious to us. It is an instant, sustainable way for us to improve the marketplace for effects pedals- as well as amplifiers,” he said. “It’s also critical that we lead the way in offering our customers the best technology. We’re pioneering this new approach when it comes to replicating the unique sounds of vintage amplifiers.”
About First Act:
First Act Inc., based in Boston, MA, is a premier musical products Company. First Act's entrepreneurs, musicians, and artisans develop superior musical instruments that are made to be heard and crafted to last.
First Act's Studio for Artists designs and builds custom guitars for professional musicians in a progressive, sophisticated in-house studio. First Act's Concert Series(tm) offers band students a comprehensive range of instrument choices while First Act's line for teens and adults includes a wide range of guitars, drums, hand percussion, and accessories. First Act's Discovery(tm) line of instruments gives young children a musical head start.