Boston, MA - First Act will celebrate the grand opening of the First Act Guitar Studio September 7th – 9th, featuring a performance by Paul Westerberg, founder of legendary rock band The Replacements. This marks the first ever open-to-the-public location for the acclaimed musical instrument maker, and the only store of its kind in the world of guitar manufacturing.
Located at 745 Boylston Street in Boston's busy Back Bay neighborhood, the store features a wealth of innovations: A luthier mini-studio allows visitors to watch a craftsperson while he or she puts the finishing touches on actual handmade custom guitars; a virtual Guitar Builder kiosk welcomes customers to design their own guitar from scratch while consulting with the on-site luthier; and a stage for performances features local and national artists in an intimate setting (logging in appearances already by Ray Lamontagne, Nickel Creek, De Sol, and Waltham).
The centerpiece of the store, of course, will be First Act's stunning guitars, including examples of custom one-of-a-kind models, the handmade Limited Edition line, and First Act’s newly-announced SFA Series, which is based on modified and upgraded production models. Other highlights include high-end amplifiers and guitar accessories as well as a selection of CDs (in partnership with Virgin Megastore).
First Act’s Chairman of the Board, Bernard Chiu, says: “Our strategy is to become the name associated with all levels of players, from professionals to amateurs. We pride ourselves on innovation and we feel that making an incredible product is just the beginning. With the First Act Guitar Studio we're throwing our doors open and inviting everyone to be a part of First Act, building a bond that may last a lifetime. Whether it's a young player who's never seen a guitar being built, a lifelong musician seeking their holy grail instrument, or just someone with a growing interest in music, we're here for them."
About First Act:
First Act Inc., based in Boston, MA, is a premier musical products Company. First Act's entrepreneurs, musicians, and artisans develop superior musical instruments that are made to be heard and crafted to last.
First Act's Studio for Artists designs and builds custom guitars for professional musicians in a progressive, sophisticated in-house studio. First Act's Concert Series(tm) offers band students a comprehensive range of instrument choices while First Act's line for teens and adults includes a wide range of guitars, drums, hand percussion, and accessories. First Act's Discovery(tm) line of instruments gives young children a musical head start.